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The 2nd Philippine Retail Summit Brings Retail Titans for an Exclusive One Day Conference

The formidable entry of the Philippine Retail Summit [PRS] last 2018 has signaled a new wave
of retail-focused events to hit the country. Thus, back for its 2nd year with a magnetizing theme,
“#GenCX: The Ultimate Retail Disruptor”, all set to happen on March 14, at SMX Aura
Convention Center, Taguig City.

Today, the 2nd Philippine Retail Summit has been garnering immense buzz in the retail hemisphere over its impressive lineup of speakers from Facebook, Google, Zalora, and Jollibee. Numerous retail operators from local and international brands in the country had also expressed their desire to join the #GenCX. The generated attention of this summit has exceeded expectations. Key government officials also took time to acknowledge the efforts of converging the diverse Philippine retail industry into one event.


Towards providing positive customer journey. #GenCX thought leaders, Alvin Ching, VP and Seller Engagement Head for Lazada Philippines and Bo Lundqvist, Chairman of Philippine Retail Summit and founder of Retail Associates meet in the 2nd Philippine Retail Summit Press Conference. 


Last Feb. 20, media personalities and press people from various platforms were invited to take a glimpse of what the 2nd Philippine Retail Summit has in store. Here are some valuable information I gathered from the event:

► This year’s PH Retail Summit will revolve on the shifting consumer behavior, resulting in the
disruption of the normal market habit. The convention will focus on the Generation of Customer
Experience.

► GenCX is not about the millennials nor the xennials or a group of people from a certain generation. They are the modern customers of the digital era and the main culprit for the
retail disruption. 

► GenCX Panel includes Social Media Influencer Dani Barreto, Bloggers like Peter Jan Icogo and
Jill Tan, and Restaurateur Kian Kazemi.

Media and press people were all ears during the discussions about the event and the so-called #GenCX


There is no doubt that retail is experiencing a tremendous amount of change. With record
number of retail platforms going online and legacy brands shutting down, one can surely say
that the retail disruption we have heard of has now arrived. While physical stores aren’t going
anywhere, there’s no doubt that digital technology, connectivity and online retailing are steadily
influencing the need for omnichannel experiences.

This is the drive behind this year’s 2nd Philippine Retail Summit that revolves on the shifting
consumer behavior, resulting in the disruption of the normal market habit. Highlighting the
Generation of Customer Experience (#GenCX), a.k.a the modern customers of the digital era as
the main culprit for the retail disruption, brands have come together to exchange valuable
insights in curating formats and framework to deliver the best customer experience possible.
The outstanding topic agenda covers the reshaping of the future of retail shopping and
convenience, leveraging online platforms in a digital era, and building virality and brand love in
every customer touchpoint. The PRS also boasts an interactive two-way discussion wherein
lead influencers from the #GenCX would represent the new age customers in feeding significant
information vis-à-vis the emerging market of millennials and generation Z.

Save the date! Mark your calendars for this exciting collaboration of the biggest and the most trusted names in the industry of retailing.

Numerous retail operators from the local and international brands in the country had expressed
their desire to join the #GenCX revolution, prompting the PRS team to add more slots than what
was originally set. The generated attention of this summit has exceeded expectations. Key
government officials took time to acknowledge the efforts of converging the diverse Philippine
retail industry into one event.

Following the success of the 1st PRS, its presenter, Retail Associates is bound to deliver an
even bigger scale of the summit this 2019 by tying up with prominent partners, Hewlett-Packard
(HP) and PMCM, with generous media partners to cover this grand event, securing wide
mileage, networking opportunities and brand awareness for sponsors and its delegates.

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